Demystifying Smart Shopping Campaigns

Smart Shopping Campaigns are a mix of standard shopping campaigns and display remarketing campaigns. It is backed by Google Ads machine learning and helps retailers maximize conversions while helping shoppers find the exact product they are looking for. Before starting off with a Smart Shopping Campaign, ensure that your remarketing tags are properly implemented. If the tags are not implemented properly, you … [Read more...]

The Definitive Guide to Czech Republic SEO

The Czech Republic is the rare country where any another search engine has given competition to Google after Bing in the United States. In fact, a few months ago, It dominated over Google, and after vigorous efforts by Google’s marketing team, Google finally recovered its market share in the Czech Republic.Yes, Seznam search engine is being discussed here.Jana Laňková (Techdesk @ Seznam.cz) saysSeznam.cz … [Read more...]

13 Best Points to Add in Your Content Marketing Checklist

Research, Then Write.Do a research, then write content. You can perform a Google search or you can use Google trends. Perform a Google search about content you are about to write and find out the best post. Now, you have to write several times better post than that best post in order to rank on first page of Google. As you might have heard "The best place to hide a dead body is second page of Google's search … [Read more...]

Configuring WordPress for AMP : Accelerated Mobile Pages

Google Webmaster recently started showing Accelerated Mobile Pages inside Search Appearance. No doubt Google was gatekeeper of AMP project since it’s launch and it’s pushing websites to implement it. Currently News websites and blogs will be more benefited by this.Accelerated Mobile Page is simply diet or compressed version of html page. It is limited to some defined tags only, No fancy tags allowed. In order to … [Read more...]

How to Completely Backup Your WordPress Site Using BackWPup

Like the Steve Jobs said “If you live each day as it was your last, someday you'll most certainly be right”. So , you never know at which spur of moment your all hard work is going to be lost. It's always a wiser choice to take complete backup of your WordPress site to deal with nightmares. There are many ways of taking backup, but the problem arrives when you have taken backup and you are not able to restore … [Read more...]