Regardless of what industry you are in, your website is the face of your company. Many times it’s the first thing people will see about your company. With 75% of buying decisions being based on emotion, it’s important that your website conveys a positive emotion through trust. Websites can build trust by ranking high on search engines, providing informative blog posts, posting detailed product information and giving users a way to connect with them on social media outlets.
If your website has a high bounce rate, meaning that once people visit your website, they leave almost immediately, it’s probably time for a website re-design. Online marketing is becoming so competitive that 68% of markers did a re-design in the last year. 35% of marketers re-designed their website to modernize it while 31% of marketers redesigned it for lead generation.
On- site search engine optimization (SEO) is becoming very important because 62% of search users click on a link on the first page of search results. If your website isn’t ranking for keywords that pertain to you website it’s going to be very hard for people to find your product or service. SEO- friendly websites are also becoming more important because 77% of internet users choose organic links over paid links when they are searching the internet.
In addition to making a website more SEO- friendly, companies also need to consider making their website more user-friendly. Websites with blogs get 55% more traffic than those that do not. Being able to integrate your social media outlets on your website in a relevant way is another way to make it more user-friendly. 85% of marketers said that their social media efforts have generated exposure for their business.
This a guest post written by Greg,Writer for SEO.com. If you also wish to submit guest post,join us here.