Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj — Matt Cutts (@mattcutts) October 4, 2013Link Building and SEO strategies will keep on changing according to Google’s Algorithm Updates whether it’s in our favor or not.
You can’t stop the waves, but you can learn to surf. Jon Kabat ZinnSo we can not stop big giant Google but we can optimize our blog or website according to its guidelines as simple as that. This is a minor update but if you got hit by this update then there are simple instructions to recover from it.
- Avoid Thin or Duplicate content
- Never hide text
- Never Practice Cloaking
- Avoid keyword stuffing
- Avoid paid links
- Keep updating Blog or Website’s content regularly
- Enhance the Readability
- Appropriate use of Headings
- Never hesitate to link to good sites or source